BrandWorks with: ChatGPT or Claude
Brand voice guide
A one-page guide describing how your brand talks: traits, words to use and avoid, and sample captions.
BR
The prompt
Create a one-page brand voice guide for [brand]. Include personality traits, words to use, words to avoid and 3 sample captions.
Replace anything in [brackets] before sending.
Which AI tool?
This prompt works well in ChatGPT or Claude. Open your favourite assistant, paste the prompt and press send. Free versions are enough to get started.
How to use it
Add two or three words that describe your brand, then keep the guide next to your content calendar.
Step-by-step tutorial
Describe your brand
Add three personality words.
Generate the guide
Send the prompt.
Share with your team
Use it every time you write.
Example output
Traits: warm, practical, a little cheeky
Use: "let’s", "simple"
Avoid: "synergy", "world-class"
Your result will differ based on your details and the AI tool you use.
Tags
branding tone of voice
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