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Website audit checklist

A prioritised checklist to check speed, mobile usability, SEO and conversions on any small business site.

See the steps

The prompt

Act as a web strategist. Give me a checklist to audit a small business website for speed, mobile usability, SEO and conversions, with a priority score for each item.
Replace anything in [brackets] before sending.

Which AI tool?

This prompt works well in ChatGPT or Claude. Open your favourite assistant, paste the prompt and press send. Free versions are enough to get started.

How to use it

Walk through the list on your phone first, then desktop. Fix the highest priority items first.

Step-by-step tutorial

Run the prompt

Send it as is.

Test your site

Tick items off one by one.

Fix by priority

Start with the highest score.

Example output

[High] Page loads in under 3 seconds on mobile [High] Phone number is tappable [Medium] Every page has a unique title

Your result will differ based on your details and the AI tool you use.

Tags

website audit conversion

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